Soft2Bet, a rapidly ascending player in the online gaming sector, has secured the expertise of seasoned sales leader Alex Collyer, appointing him as their Director of Commercial Strategies. In this role, Alex will spearhead the commercial division, ensuring their business-to-business activities are best-in-class and fostering expansion for the entire organization.
Alex boasts an impressive background with over two and a half decades of experience encompassing engineering, sales leadership, and business advisory services. He possesses a keen ability to optimize processes and is a strategic sales expert, qualities that will be crucial in driving Soft2Bet’s growth trajectory. A key priority for him will be cultivating a high-performing, industry-leading sales and client management team.
Renowned for his results-oriented, proactive style, Alex is poised to infuse the commercial team with renewed vigor and sharp focus. This appointment comes at a crucial juncture as Soft2Bet continues its expansion across regulated gaming markets. Innovation, expansion, and a dedication to regulatory adherence form the bedrock of Soft2Bet’s approach, and they aim to establish a strong presence in established markets such as Europe and North America, as well as burgeoning markets like South America.
Enthusiastic about this new endeavor, Alex remarked, “Becoming a part of Soft2Bet, a company recognized for its innovative mindset and remarkable growth within the iGaming sector, presents an exceptional prospect. I am particularly drawn to their dedication to innovation, expansion, and entrepreneurial drive, and I am eager to contribute to their ongoing achievements.”
Martin Collins, Chief Business Development Officer at Soft2Bet, stated, “Alex’s addition brings a wealth of knowledge and proficiency to our commercial team. His proven history in sales, client relations, and business development will be indispensable as we persist in our growth and evolution.”
Were fully committing to the business-to-business sector and substantially broadening our market presence in 2024 with some impressive new staff members. I’m incredibly excited about our collective potential!
Alex, Martin, and the remainder of the Soft2Bet group will attend ICE London in 2024, so be sure to connect with them. Schedule a meeting ahead of time or simply stop by booth S6-210 for a quick greeting!