A premier iGaming content developer, Bragg Gaming Group, has inked a significant distribution agreement with 888 Holdings, a global leader in betting and gaming entertainment. Through this collaboration, Bragg’s vast catalog of games, encompassing both player favorites and fresh launches, will be accessible to users across 888’s diverse platforms, such as William Hill and Mr Green. This arrangement spans crucial regions like the UK, Italy, Sweden, and Denmark, substantially broadening Bragg’s footprint and presenting their offerings to a vast new player base. Lara Falzon, Bragg Gaming Group’s Chief Executive Officer, conveyed enthusiasm about the alliance, emphasizing how it reinforces their dedication to expansion and strengthens their standing as a leading content supplier within the iGaming sector.
Ofir Gal-Mor, the head of content at 888 Holdings, commented on the agreement: “Bragg Gaming is known for its innovation and exceptional gaming experiences. Our collaboration began in early 2022, and we are delighted to expand this partnership by offering their diverse game selection to our William Hill and Mr Green users.”
This expanded collaboration comes at an opportune moment for both organizations. Bragg Gaming recently entered the Swiss market through a partnership with Casino Lugano and their Swiss4Win platform. Concurrently, 888 appointed industry veteran Per Widerström as their new Chief Executive Officer.
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