Betsson is intensifying its focus on Denmark! They are rebranding Casino.dk to Betsson.dk, with the goal of becoming an even more prominent entity in the Danish market.
This strategic maneuver is logical, particularly given the existing popularity of their NordicBet brand in the region. By introducing their flagship brand, Betsson aims to establish a commanding presence in the Danish landscape.
Moreover, they are not novices in this domain. The Betsson Group boasts a diverse portfolio of over 20 brands, encompassing a wide array of offerings from poker and bingo to sports wagering and scratch cards.
Ronni Hartvig, the company’s Chief Commercial Officer, essentially conveyed that Denmark has consistently held significant importance for them. By consolidating their operations under the Betsson banner, they aspire to simplify their structure and cultivate a more robust brand identity.
This development comes as no major revelation to those who have been monitoring Betsson’s recent triumphs. A substantial portion of their revenue is already generated from the Nordic region, with Denmark playing a pivotal role. Furthermore, their online casino is experiencing remarkable success, yielding significant financial gains.
Betsson is rolling out a brand new image! They’re going big with a marketing push dubbed “A Little Fun Goes a Long Way.” Consider it a gentle reminder that wagering should be, you guessed it, enjoyable! This message is going international, reaching ten nations throughout Europe and Latin America. Prepare to encounter Betsson everywhere you turn!
admin