## A Fiercely Competitive Arena Demands Practical Answers
In today’s rapidly evolving landscape, ensuring your platform is *spot-on* is paramount. Constructing one from the ground up? It’s a risk most companies can’t justify, particularly when procuring a pre-built solution is an option. Honestly, crafting a platform from scratch requires years, substantial capital, and even then, success is not assured.
The true worth of a PaaS (Platform as a Service) resides in its capacity to get you operational swiftly. It either fulfills your requirements, allowing you to concentrate on your differentiators – your distinctive offerings – or it fails. And if it falls short, your entire business plan is sunk.
Ashley Lang, Chief Executive Officer of Pragmatic Solutions, articulates it perfectly: “Numerous gaming providers are wrestling with this very predicament. Their current core platforms are faltering, leaving them to ponder their choices: collaborate with a dependable platform supplier or embark on the challenging endeavor of building a new enterprise from the bottom up. The attraction of internal development is undeniable – it promises product uniqueness and greater autonomy over the development trajectory, vital edges in a cutthroat market. Years back, these factors steered many operators down this path. However, as time passed, this strategy has proven unsustainable.”
Although a solo approach might appear budget-friendly initially, the truth is far more intricate. The constantly shifting regulatory environment, combined with the need for perpetual innovation across products, operations, and responsible gaming, generates a strain that becomes progressively harder to bear over time.
The online gaming industry is in a state of constant evolution. Operators are recognizing that developing every aspect internally is no longer a sustainable approach. It’s expensive and unproductive when top-notch solutions are readily available. This trend of adopting external services is what many are referring to as the “service commoditization.”
Ashley raises a valid argument – holding onto antiquated technology and business strategies won’t suffice in the current competitive landscape. This is where Pragmatic Solutions enters the picture. They furnish the fundamental components for any regulated gaming enterprise.
Their technological framework is noteworthy. It encompasses a comprehensive player account management platform (PAM) that handles everything from player enrollment and funds to customer relationship management (CRM), bonus administration, transactions, Know Your Customer (KYC), Anti-Money Laundering (AML), and fraud mitigation. They also provide an integration center to link with external content and services, along with a content management system (CMS) to drive websites, applications, and even physical retail interfaces. These are the essential elements that any gaming operation requires, irrespective of scale.
However, what genuinely distinguishes Pragmatic is their adaptable architecture. They are continuously integrating with prominent payment and content vendors, and they can finalize any third-party integration in a mere three weeks. That’s a level of speed and responsiveness that’s tough to match.
The firm is deeply committed to optimizing its gaming hub. It’s not merely rhetoric about simplification – they’re delving into the intricacies of automating processes such as user authentication, ensuring compliance with age restrictions and anti-money laundering regulations, and even integrating mechanisms that assist at-risk players in self-exclusion. Their priority is safeguarding their patrons from a legal standpoint by adapting the platform to the specific regulations of various nations.