Crown Resorts has designated Danielle Keary as the head of its corporate relations and brand messaging. This placement, commencing in early 2022, is a component of the company’s continuing initiatives to reconstruct and restore public confidence. Keary will act as the spokesperson for Crown, tasked with overseeing their image across all platforms. This encompasses corporate matters, public outreach, governmental affairs, brand promotion, partnerships, media interactions, and all corporate messaging.
This represents the most recent in a sequence of leadership selections for Crown, succeeding a turbulent phase of inquiries and probes. These designations indicate a dedication to enhanced governance, adherence, and a revitalized emphasis on their societal obligations.
Crown’s standing is at a critical juncture after a Royal Commission deemed it unfit to retain its Melbourne gaming permit. Nevertheless, the Commission granted a two-year timeframe for Crown to exhibit its commitment to transformation under the supervision of a designated Special Manager.
Crown CEO Steve McCann highlighted the significance of Keary’s position in re-establishing trust with stakeholders, affirming that her “background in prominent, heavily regulated, and intricate sectors makes her an ideal choice for Crown Resorts.”
Our organization stands at a critical juncture. We are actively reconstructing confidence and striving for enhanced brand recognition, necessitating closer collaboration with our associates. Danielle’s proficiency makes her ideally suited to lead these endeavors. We are delighted to integrate her into our executive team as we embark on the upcoming year.