A Top Sports Wagering Media Conglomerate, Better Collective, has teamed up with Punch, Nigeria’s leading news source, to broaden its reach in Africa.
This strategic partnership will allow Better Collective to oversee and operate the sports wagering segment on Punch’s website, furnishing its vast audience with up-to-date athletic updates, perspectives, and evaluations.
This venture represents Better Collective’s initial entry into the African media sphere. Punch’s impact stretches beyond Nigeria, boasting a readership throughout Europe, North America, and Asia, with a social media presence surpassing 11 million followers.
“We are delighted to collaborate with a renowned news entity like Punch,” remarked Jesper Søgaard, Co-founder and CEO of Better Collective. “This joint effort not only permits us to work alongside a frontrunner in Nigeria but also establishes the groundwork for our expansion across the African continent.”
Adeyeye Joseph, Punch’s Managing Director and Editor-in-Chief, stated, “We are enthusiastic about partnering with Better Collective, an energetic and technologically advanced firm. We trust this collaboration will empower Punch to provide top-tier content to Nigeria’s expanding sports betting enthusiasts while assisting us in reaching a broader demographic and attaining greater revenue targets.”
This announcement follows Better Collective’s remarkable 2022 financial results, where the company disclosed a 52% surge in revenue, hitting €269 million ($292 million), with an exceptional 34% organic growth rate.
At a recent investor conference, Better Collective outlined their roadmap for future endeavors. They discussed their existing market penetration and strategies for expansion, highlighting acquisitions as a key component of their growth plan.